Homepage Redesign — Option B (Stan’s Vision)

Overview

Option B reimagines the homepage to maximize above-the-fold value. This design front-loads the most important conversion flows and content into the first screen: rates, quotes, calls, live events, and direct contact with Stan.

Changes

MYGA Rates Strip

The top banner has been replaced with a compact rates strip showing current MYGA fixed-rate annuity yields across five terms (3-Year through 10-Year) with a “Live Rates” link.

Simplified Navigation

The navigation has been streamlined to three core flows: - Calculators — dropdown with all six calculator types - TAM University — renamed from “Get Smarter”, with guided content and topic categories - Espanol — direct link to the Spanish-language page - Book a Call — remains as the primary CTA button

The “Annuities” and “About” dropdowns have been removed from the top nav (links remain in the footer). The “Buy Now” button has been removed to reduce decision fatigue.

Hero Section

• Two CTA buttons: “Get a Quote” and “Book A Call”
• Trust badge — “Over $1 Billion of Client Money 100% Principal Protected” displayed as a compact inline badge below the hero text
• YouTube Player — compact “always on” player showing the latest replay, with a “Sign Up for the Next Live Event” link below. Clicking the player opens a popup overlay with the video player on the left and YouTube’s built-in live chat on the right, allowing viewers to ask questions directly during live events. When Stan is broadcasting, this switches to a live stream state. In replay mode, the chat panel shows the recorded chat from the live session
• Two action cards: “Get a Quote” (links to calculators) and “TAM University” (links to education content). The “Disponible en Espanol” card was removed since Spanish is now accessible from the nav.

Like/Dislike

YouTube’s embedded player does not include like/dislike buttons — those only appear on the youtube.com watch page. Two options to consider:

1. YouTube Data API — build custom like/dislike buttons that use the YouTube API to register likes on the actual video. This requires users to authenticate with their Google account.
2. Link out to YouTube — add a “Like this on YouTube” link that opens the video on youtube.com where users can like it natively. Simple, no authentication needed.

Contact Bar

A new full-width bar below the hero brings together: - Phone number (800 509 6473) - Business hours (moved from the navigation area) - “Email Stan” button — gold pill style matching the nav button

This ensures the direct-contact option is visible above the fold.

Body Sections

• Calculator cards (SPIA, MYGA, DIA, FIA, QLAC, Income Rider) — kept as-is
• How to Buy an Annuity — kept as-is
• Newsletter signup (“Retirement Clarity Starts Here”) — kept as-is
• TAM University content slider — renamed from “Get Smarter”, content unchanged
• Free Annuity Manuals — kept as-is
• Final CTA (“Ready to Secure Your Financial Future?”) — kept as-is
• Footer — kept as-is, retains all Annuities and About links